The Sales Survival Handbook by Ken Kupchik

Author:Ken Kupchik
Language: eng
Format: epub
Publisher: AMACOM
Published: 2017-03-02T16:00:00+00:00

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In sales, your customers will be your greatest source of joy but also the cause of most of your problems. Customers provide us with the money to pay our bills, including the medical bills we have to pay because those same customers have completely destroyed our physical and emotional health. It’s a vicious circle.

In the following section, we’ll explore the complex relationship between salespeople and customers. It’s a relationship that can start with a smile and a handshake and turn into a lifelong friendship. It can also start with a smile and a handshake and end with a disgruntled customer slashing your tires. These relationships are diverse.

If there’s one thing you should take away from this section, it’s that customers just want you to listen and help. Your goal is to be quiet and listen long enough to find out how you can be of service to the customer, even if that means you have to duct-tape your mouth shut.

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